It's half-Plush / half-Waffle construction, also known as Hybrid Weave, creates an ultra-wicking action unlike any towel we have ever used. Silky soft premium plush Korean 70/30 blend fibers separated by waffle divots create a level of absorbency previously only imagined. Add TRC's exclusive world-class ButterSoft™ 70/30 Suede Border and the PLATINUM PLUFFLE is truly in a league of its own.